RECEIPT #JOSHUA
JAN 10, 2025
PREDICTION BY
Joshua Lowcock“There will be a re-evaluation of what constitutes responsible media investment. Marketers will need to adapt to new norms and guidelines to ensure their investments are ethical and effective in an ever-changing landscape.”
FOLLOW-UP
The period saw growing prominence of industry initiatives around 'responsible media,' expanding definitions of brand safety to include misinformation, sustainability, and DEI. Marketers adapted by incorporating these criteria into media plans and using more sophisticated verification tools.
ORIGINAL SOURCE
Quad